Retail
Customers expect the same smooth experience everywhere: in store, on the website, in the app. For retailers, that's a significant challenge, because behind that seamless exterior there's often a patchwork of systems that don't talk to each other. Inventory that doesn't add up, campaigns that are slow to go live, a shopping experience that differs per channel. We help you connect those systems and build digital products that actually give customers the experience they expect.
Challenges in Retail
Challenges in retail
The average retail organisation relies on all kinds of separate systems: a cash register and POS system, inventory management, a webshop, a PIM for product data, an ERP for the back office and marketing tools. Useful on their own, but together they form islands. You feel that every day:
- Inventory and prices don't match everywhere, causing customers to see something online that's different in store.
- Rolling out new features or campaigns takes weeks, while the market demands speed.
- The experience differs per channel, while customers expect one brand.
- Outdated systems hold back growth and turn every adjustment into a project in itself.
- Peak moments like holidays or promotions ruthlessly expose the weak spots in your platform.
The challenge isn't "more software", but coherence: systems that work together smoothly and a platform that moves with the customer.
What we do for Retail
We build digital products that connect your channels and make the customer experience consistent, from webshop to internal application. This shifts your organisation from separate systems to one smooth whole:
Scalable e-commerce
We build webshops that can handle peak traffic and move quickly with your business. We do this on OutSystems, or we build the webshop fully AI-native, or on a modern MACH platform like commercetools.
Internal applications
Custom applications that streamline your store and back-office processes, from inventory insight to staff tools. We build them on OutSystems, or fully AI-native where that fits better.
Connecting systems
With an integration platform like Alumio, we connect your webshop, ERP, PIM and POS systems, so inventory, prices and orders are correct everywhere.
Content centralised
With a content platform like Contentful, you manage your content in one place and distribute it consistently across all your channels.
Management and further development
After go-live, we stay on board with monitoring and support, so your platform keeps running even during peak moments.
Case: PLUS Supermarkets
PLUS Supermarkets wanted a future-proof eCommerce platform with greater stability, scalability and a faster time-to-market. Together we built that on OutSystems. Adding or replacing components can now be done without disrupting operations, and new features like voice search and barcode scanning went live in a two-week sprint, something that previously took months. More examples can be found in our cases.
Get started
Want to know how to connect your channels and make the customer experience consistent? We start with a clear analysis of your situation and goals, work in manageable steps and stay on board after delivery for management and further development. Leave your details and we'll get in touch.
Frequently asked questions
Where do I start as a retailer with digitisation?
At your biggest pain point. Often that's an outdated platform or systems that don't work together. We start with one concrete challenge, for example, inventory that doesn't add up or a slow webshop, and build from there.
Can your platform handle peak traffic, such as around the holidays?
Yes. We build scalably, so your platform moves with demand. After go-live, we also monitor proactively, so we see bottlenecks coming.
Do we need to replace all our systems?
No. Recognise the feeling of a patchwork of systems that don't talk to each other? Then we primarily connect the systems that work and only replace what's truly holding you back. Often a good integration layer solves a lot without turning everything upside down.