3 min read
Take your B2C commerce to the next level
A practical guide to modernising your eCommerce platform
If you're a digital commerce professional at a retailer looking to take your commerce to the next level, you've come to the right place. Digital developments are moving fast. The playing field has shifted to the mobile channel, social commerce has emerged, and the volume of content keeps growing exponentially to this day. Central to these developments is the customer experience. Is it exceptional? If not, there's always another provider with a better offer. Nowhere is this more true than in eCommerce.
To keep up with today's and tomorrow's customer needs, you need the digital flexibility to offer the customer experiences customers expect. Older, monolithic eCommerce platforms often lack this digital flexibility, because they're built on outdated technology principles that can't take advantage of a reliable cloud-native eCommerce solution. This kind of platform can't offer faster development, better scalability, higher flexibility and faster release cycles.
A modern approach is needed that gives retailers full control over how customers interact with their brand. This requires a modular platform that lets them build the very best experience with exactly the right building blocks. For this, they need a cloud-native and API-first approach that offers speed and flexibility. Your architecture needs to become agile to serve the customer in the most effective way.
That's exactly what commercetools enables us to do. According to Forrester and Gartner, commercetools is a leader in eCommerce solutions, offering unlimited possibilities through extensive integrations with every possible eCommerce building block. Instead of installing a new full-service suite every five to ten years, you continuously create the very best tailored experience for your customers, with building blocks you can easily replace, so you apply the best-of-breed solution in every area.
In this whitepaper, Product League offers a practical example of how to approach the move to a modern eCommerce platform. We take the example of a retailer moving from the Intershop platform to a composable landscape using OutSystems and commercetools. You'll learn how to approach this transition in a safe, efficient and above all business-minded way. Product League's experts share the key points, considerations and best practices needed for a smooth transition, from a practical perspective.
About Product League
With Product League as your eCommerce implementation partner, you're assured of an approach that fits your business's needs. Recognising the challenges of the growing online retail market, where feature development stagnates and platform stability and performance struggle to keep up with demand, Product League offers flexibility as the solution.
Through collaboration and expertise, Product League helps you assess your current situation, your future, and the road to get there, using the power of our multidisciplinary teams, advanced technologies and our extensive knowledge of the eCommerce world. Once the company's vision has been set, it can be realised together.
Product League is an OutSystems powerhouse, strengthened by partnerships with commercetools and Contentful. Every solution in Product League's portfolio has modularity and scalability at its core. Together with your business, anything is possible: from custom solutions to full SaaS implementations. We help you achieve your eCommerce goals with the highest quality user experience.