Gap Analysis for Your eCommerce platform: improve your customer experience.

Introduction
As an eCommerce business owner, you want to make sure your platform offers the best possible shopping experience to your customers. However, with the constantly changing eCommerce landscape, it can be a challenge to keep up with the latest trends and technologies. That's where our gap analysis comes in.

Why would you want this?
A gap analysis is an excellent way to identify pain points, weaknesses, inconsistencies, and more in your current platform that hinder your customers' shopping experience. By knowing these pain points, functionalities and features can be proposed to improve their customer journeys towards the desired state of your platform.

Our Analysis
At Product League, we tailor every analysis to the client, focusing on the type of eCommerce market and the products/systems involved that make up the client's eCommerce environment. We identify pain points, missing functionalities and features in three core areas:

• (Missing) core functionalities: We assess more than 200 unique eCommerce features and look for missing core functionalities that are essential for your eCommerce platform.
• Customer journey pain points: We analyse the customer journey and identify blockers and pain points customers encounter during the shopping process.
• Performance issues: We examine your platform's performance, including key performance indicators and architectural fit, to identify any performance issues that may affect the customer experience.

Why are we qualified?

Our team of specialised eCommerce experts has years of experience with companies such as Ziengs, MultiTankcard, PLUS Retail, Ahold and more. We've developed a best-of-breed, unique eCommerce platform that lets us offer unmatched speed and agility to our clients. We even wrote a 340-page book fully outlining the functional design of an eCommerce solution in the 2020s!

Who are we? (And how do we work?)

Our team consists of senior business analysts, product experts, QA and test automation professionals, architects, developers and UX specialists. Each team member brings a unique set of skills, allowing us to offer a comprehensive gap analysis for your eCommerce platform and pave the way to your ideal eCommerce scenario.

What's covered in this analysis?

Our gap analysis includes an assessment of more than 200 unique eCommerce features, carried out by our experts:

• Business Analysts - We identify missing core functionalities essential for your platform.
• Product Review: Head of eCommerce - We evaluate your platform's overall performance and identify performance issues that may affect the customer experience and business outcomes.
• Key Performance Metrics: Senior QA & Test Automation Expert - We examine your platform's key performance metrics to identify any performance issues that may affect the customer experience.
• Architectural Fit: Senior Architect - We analyse your platform's architectural fit to identify issues that may affect the customer experience.
• Front-End Usability: Senior UX Specialist - We examine your platform's front-end usability to identify usability issues that may affect the customer experience.
• Customer Journey Blockers: Senior UX Specialist - We analyse your customer journey and identify any blockers or pain points they encounter during the purchase process.

Our advice for your business

At the end of our analysis, we provide a personalised summary of our findings and advise how you can close the gap between your current situation and the desired situation, so you can offer your customers a great, next-generation commerce experience in the most efficient way. Curious what we can do for you?